Marketing a product is as important as the quality of the product. A product of good quality can become a failure, if not publicized properly. Every attempt must be made to make the product reach the targeted customers. Commercials on television are a potential medium to market the products. With the advent of internet, online marketing has gained popularity among the other options. The best way to attract customers is by introducing discount schemes, “buy 1 get 1 free” offers or by giving gift vouchers for customers who shop beyond a certain amount. Such schemes help to retain potential customers and include more customers.
A new product, to get noticed in the market, ‘free samples’ of that product are distributed as a trial. Anybody interested to try those products, can subscribe in the websites and receive those free samples by mail. This is one of the best ways to establish a product, as many people prefer to use a product for free before actually spending on it. Most people are conscious of buying skin-care products, perfumes, baby products, shampoo, beverages, etc., and hence prefer to investigate it rather than investing. The motive behind free samples is to read customer’s mind.
